At THE Department Store, I spearheaded the social media strategy for Facebook and Instagram, particularly for the launch of the new brand OVS. I collaborated with models to represent the brand and led the content creation process, working closely with videographers and photographers. I was responsible for the entire shoot strategy, managing everything from scheduling to selecting models, outfits, content, music, and text for the campaigns.
Content Strategy
I oversaw the complete shoot strategy, handling every detail from scheduling to selecting models, outfits, content, music, and text for the campaigns. The results of this strategic approach are showcased below.
Social Media Content Creation
Produced short reels for THE Department Store, overseeing the entire process from concept development and filming to editing and final touches. You can check out some of my work below.
