At Rumman Collective, a space blending traditional and modern crafts with a bar and kitchen, I developed and executed an Instagram strategy that boosted followers by 14k and significantly increased engagement. I created visually compelling content using Canva, CapCut, and InShot, and crafted engaging captions to enhance audience interaction. I also managed community engagement, building relationships and addressing comments, while continuously refining our strategy based on industry trends and platform updates.